‘We have tried our best to “carry on” under pre-war conditions’

The war had led to raging inflation. One victim was the publishing industry.

Our readers will scarcely be surprised to hear that with this number we are compelled to increase the charge for the magazine from one penny to three half-pence. Everyone knows that, owing to the war, the cost of materials has increased enormously, to say nothing of the cost of labour. This means that we cannot any longer publish the magazine at the old price without considerable loss. We have tried our best to “carry on” under pre-war conditions, but at last we are reluctantly compelled to follow the example of most other papers and periodicals. We feel sure our readers will believe that it is necessity alone which has led us to take this step, and we confidently appeal for a continuance of their loyal support.

Reading Broad Street Congregational Magazine, January 1918 (D/N11/12/1/14)

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